You see it every day, but you probably don’t think about it. There are literally millions of items in the world that have been created with desktop publishing (DTP). Flyers, brochures, business cards, advertisements, you name it, it’s created with desktop publishing.
What Desktop Publishing Means to a Business?
A professional designer can create DTP items that are amazing. They work with images, text, and layouts that allow you to simply print the item out and it’s look amazing.
Not so long ago, to have anything created and printed meant that you had to hire a team. A designer would create it. A layout person would set it up. A printer would prepare it for offset printing. It was expensive and time consuming.
Today, a professional designer can use powerful programs and knowledge to create these same items in days, even hours, and have them delivered to you digitally. From there, you can simply hit print on the item and print out right in your office.
There are several reasons that the power of DTP is amazing for your company:
- Cost – Hiring a professional designer to DTP is relatively cheap. It requires that you just know a bit of what you want and hire the right person. What used to take a team weeks can now be done by one person for a fraction of the cost.
- Responsiveness – If the market or your situation demands, a DTP designer can create something for you that is timely and still very professional-looking. If the local football team wins a championship, a local school gets an award, or a local celebrity gets the big movie role, you are able to have marketing materials that capitalize on the news of the day.
- Professional – Rather than having something that looks like you put it together on your computer, you can hire a professional to design something that looks amazing and will impress everyone who sees it.
- Translation – At AfroLingo, we are also able to make sure that your words are translated well. Because our translators are native speakers, they are able to make sure that cultural references will hit the mark along with language that is perfectly translated.
Types of items that be created with DTP
There are literally hundreds of items that can be created. Here’s a partial list:
- Business cards
- Greeting cards